eBooks Library

Ponzinomics: The Untold Story of Multi-Level Marketing By : Robert L. Fitzpatrick ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution and spread all over the world. It is the first book to deeply investigate the multi-level marketing phenomenon and to fully explain how the legitimate business of "direct selling" was turned into deceptive pyramid recruiting. Ponzinomics dissects the elements that distinguish "multi-level marketing" from legitimate sales, and reveals how a "business" could become a delusional belief and a pyramid scheme a pseudo-business model. Ponzinomics reveals how multi-level marketing helped to lay a foundation on Main Street for the presidency of Donald Trump with a program of pervasive deception, financial self-de...

Nudge By : Richard H. Thaler ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives"A fully revised version of the 2008 bestseller about making decisions. . . . Thaler and Sunstein deliver a spirited argument to enable well-informed people to overcome various biases. . . . Students of design, politics, economics, and many other fields will delight in these provocative discussions."? Kirkus Reviews Since the original publication of Nudge more than a decade ago, the word ?nudge? has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 ?nudge units? in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful ?choice architecture??a concept the a...

Wanting: The Power of Mimetic Desire in Everyday Life By : Luke Burgis ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.Gravity affects every aspect of our physical being, but there's a psychological force just as powerful ? yet almost nobody has heard of it. It's responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath Ren? Girard to bring this hidden force to light and reveals how it shapes our lives and societies.According to Girard, humans don't desire anything independently. Human desire is mimetic ? we imitate what other people want. This affects the way we choose partners, friends, careers, clothes, and vacation destinations. Mimetic desi...

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It By : April Dunford ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Book Detail : Author : April Dunford Pages : pages Publisher : Language : ISBN-10 : 1999023005 ISBN-13 : 9781999023003   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Wanting: The Power of Mimetic Desire in Everyday Life By : Luke Burgis ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desiresAs an undergraduate studying philosophy at Stanford, Peter Thiel met French polymath Ren? Girard and was introduced to his theory of ?mimetic desire? - the idea that most human wanting comes from imitating what other people desire, rather than from an innate sense of need. Inducted into the Acad?mie Fran?aise as the ?Darwin of the social sciences,? Girard is largely unknown outside academic circles. But because of Girard, Thiel knew that Facebook would thrive because it offered a window into people?s curated presentation of the best parts of their lives, thereby satisfying our need to look for ?models? who tell us what to desire.According to Girard, each of us is surrounded by people who generate, shape, and manipulate...

Nudge: Improving Decisions About Health, Wealth, and Happiness By : Richard H. Thaler ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important as...

Stumbling on Happiness By : Daniel Todd Gilbert ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Book Detail : Author : Daniel Todd Gilbert Pages : pages Publisher : Random House Audio Language : eng ISBN-10 : B000FII1JO ISBN-13 :   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Stumbling on Happiness By : Daniel Todd Gilbert ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : ? Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink? ? Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight? ? Why do dining companions insist on ordering different meals instead of getting what they really want? ? Why do pigeons seem to have such excellent aim; why can?t we remember one song while listening to another; and why does the line at the grocery store always slow down the moment we join it? In this brilliant, witty, and accessible book, renowned Harvard psychologist Daniel Gilbert describes the foibles of imagination and illusions of foresight that cause each of us to misconceive our tomorrows and misestimate our satisfactions. Vividly bringing to life the latest scientific research in psychology, cognitive neuroscience, philosophy, and behavioral eco...

The Thing Which Has No Name By : Rory Sutherland ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Book Detail : Author : Rory Sutherland Pages : 320 pages Publisher : William Morrow Language : ISBN-10 : 006238841X ISBN-13 : 9780062388414   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business By : Jay Conrad Levinson ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson?s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrill...

Hedging Demystified: How to Balance Risk and Protect Profit By : Tim Bishop ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Do changes in:commodity pricesinterest ratesforeign currency exchange ratesor weather jeopardize your bottom line?Finally, it?s here: a practical, straightforward book on how to manage those uncertainties. It contains clear illustrations of how futures, options, and swaps work to curb risk. Written for a businessperson by a businessperson, this handbook explains:The mechanics of hedgingHow hedging protects wealthHow to achieve more predictable earnings amid the unpredictableSpecific examples of hedgingHedging opportunities and pitfallsHedging Demystified is an essential guide to any business that deals with commodities, debt, international trade, or weather. This primer on hedging brings clarity and direction to make your business more sustainable. Book Detail : Author : Tim Bishop Pages : 192 pages Publisher : Open Road Press Language : eng ISBN...

Derivatives Essentials: An Introduction to Forwards, Futures, Options and Swaps By : Aron Gottesman ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : A clear, practical guide to working effectively with derivative securities products Derivatives Essentials is an accessible, yet detailed guide to derivative securities. With an emphasis on mechanisms over formulas, this book promotes a greater understanding of the topic in a straightforward manner, using plain-English explanations. Mathematics are included, but the focus is on comprehension and the issues that matter most to practitioners--including the rights and obligations, terms and conventions, opportunities and exposures, trading, motivation, sensitivities, pricing, and valuation of each product. Coverage includes forwards, futures, options, swaps, and related products and trading strategies, with practical examples that demonstrate each concept in action. The companion website provides Excel files that illu...

University of Berkshire Hathaway: 30 Years of Lessons Learned from Warren Buffett & Charlie Munger at the Annual Shareholders Meeting By : Daniel Pecaut ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Will there ever be another investing book like this? It's unlikely.University of Berkshire Hathaway is a remarkable retelling of the lessons, wisdom, and investment strategies handed down personally from Warren Buffett and Charlie Munger to shareholders during 30 years of their closed-door annual meetings. From this front row seat, you'll see one of the greatest wealth-building records in history unfold, year by year.If you're looking for dusty old investment theory, there are hundreds of other books waiting to cure you of insomnia. However, if you're looking for an investing book that's as personal as it is revelatory, look no further.Packed with Buffett and Munger's tyantosoper38952.mail5@blogger.comss, generous, and often hilarious...

Smart Investors Keep It Simple: Creating passive income with dividend stocks By : Giovanni Rigters ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : It's a daunting task to figure out how the stock market works. You've probably heard both good and bad things about it.Still, you want to learn more about the stock market. It could also be that you want to start investing but don't know where to begin or how much to invest.If you're already investing, you want to learn better ways to grow your investments, because you want to be more confident about your financial future.Up until now, you probably didn't have enough time to learn about investing and it might seem too confusing, because there is so much information out there about investing.You also don't want to lose your money or don't have enough money to begin investing.What if you had the confidence to start investing on your own, so you could show off your investment performance to ...

Demystifying Global Macroeconomics By : John E. Marthinsen ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Demystifying Global Macroeconomics (DGM) provides readers with a practical, working use of international macroeconomics. For serious business and political leaders, understanding the global interconnections in economic and financial markets is crucial for making informed and well-timed decisions. DGM takes the mystery out of seemingly complex economic interactions by providing an easy-to-understand framework within which to analyze the effects of economic, social, and political shocks to a nation's economy.John E. Marthinsen integrates the three major macroeconomic sectors, which are the credit market, goods and services market, and foreign exchange market. The author provides the reader with contemporary examples that virtually leap off the front pages of our daily news reports and confront business managers and politicians with choices and decisions...

Penny Stock: Trading QuickStart Guide - The Simplified Beginner's Guide to Penny Stock Trading By : ClydeBank Finance ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Penny Stock Trading, Made Simple For those who know how to pick the winners, penny stock investing offers an exciting, lucrative opportunity. In Penny Stock Trading QuickStart Guide you'll learn how to avoid the pitfalls, manage the risks, and secure the fortunes that lay ripe and waiting within this exciting market. As is true with all titles from ClydeBank Media, Penny Stock Trading QuickStart Guide provides superior value in an easy-to-read, informative format. You'll learn how to weed out the bad offers and close in on the stocks with maximum potential. You'll see how savvy investors size up the vitality of a company, from its executive board to its operating cash flow ratio. Penny Stock Trading QuickStart Guide is the perfect book both for newcomers to the penny stock game an...

The Amazing Put: The Overlooked Option and Low-Risk Strategies By : Michael C. Thomsett ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : With so much emphasis on calls (especially covered calls) many traders overlook the tremendous hedging and profit potential of the put. The Amazing Put demonstrates the many strategies based on the put option, including the risk hedge, a long put (often a long-term, or LEAPS put) that freezes market risk at the put's strike (minus its premium); and the short uncovered put, which has market risk identical to the covered call.The author methodically lays out the case for using puts wisely, both as a cash generator with low risk, and as a risk hedge to reduce or eliminate market risk in equity positions. Every options trader will benefit from exploring these strategies, and novices will gain a starting point in developing a program to enhance their stock portfolio.Michael C. Thomsett is a market expert, author, speaker, and c...

Brazilian Derivatives and Securities: Pricing and Risk Management of FX and Interest-Rate Portfolios for Local and Global Markets By : Marcos C. S. Carreira ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The Brazilian financial markets operate in a very different way to G7 markets. Key differences include onshore and offshore markets, exponential rates, business days day-counts, and price formation from the futures markets (instead of the cash markets).This book provides a quantitative, applied guide to the offshore and onshore Brazilian markets, with a focus on the financial instruments unique to the region. It offers a comprehensive introduction to the key financial 'archaeology' in the Brazil context, exploring interest rates, FX and inflation and key differences from G7 market finance. It explores the core industry investment banking business in detail, from FX to interest rates and cash and inflation. Finally it introduces the region's unique...

Sustainable Investing: A Path to a New Horizon By : Herman Bril ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : This book tells the story of how the convergence between corporate sustainability and sustainable investing is now becoming a major force driving systemic market changes. The idea and practice of corporate sustainability is no longer a niche movement. Investors are increasingly paying attention to sustainability factors in their analysis and decision-making, thus reinforcing market transformation.In this book, high-level practitioners and academic thought leaders, including contributions from John Ruggie, Fiona Reynolds, Johan Rockstr?m, and Paul Polman, explain the forces behind these developments. The contributors highlight (a) that systemic market change is influenced by various contextual factors that impact how sustainable investing is perceived and practiced; (b) that the integration of ESG factors in investment decisions is impacting markets o...

Interest Rate Swaps and Other Derivatives By : Howard Corb ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The first swap was executed over thirty years ago. Since then, the interest rate swaps and other derivative markets have grown and diversified in phenomenal directions. Derivatives are used today by a myriad of institutional investors for the purposes of risk management, expressing a view on the market, and pursuing market opportunities that are otherwise unavailable using more traditional financial instruments. In this volume, Howard Corb explores the concepts behind interest rate swaps and the many derivatives that evolved from them.Corb's book uniquely marries academic rigor and real-world trading experience in a compelling, readable style. While it is filled with sophisticated formulas and analysis, the volume is geared toward a wide range of readers searching for an in-depth understanding of these markets. It serves as both a textbook for student...

Whitewash: The Story of a Weed Killer, Cancer, and the Corruption of Science By : Carey Gillam ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : It?s the herbicide on our dinner plates, a chemical so pervasive it?s in the air we breathe, our water, our soil, and even found increasingly in our own bodies. Known as Monsanto?s Roundup by consumers, and as glyphosate by scientists, the world?s most popular weed killer is used everywhere from backyard gardens to golf courses to millions of acres of farmland. For decades it?s been touted as safe enough to drink, but a growing body of evidence indicates just the opposite, with research tying the chemical to cancers and a host of other health threats. In Whitewash, veteran journalist Carey Gillam uncovers one of the most controversial stories in the history of food and agriculture, exposing new evidence of corporate influence. Gillam introduces readers to farm families devastated by cancers which they believe are caused by the ch...

Capturing Sunlight, Book 1: Skills & Ideas for Intensive Grazing, Sustainable Pastures, Healthy Soils, & Grassfed Livestock By : Woody Lane ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : There is magic in forages. The magic of sunlight and green leaves, and the miracle of photosynthesis. It's the magic of legumes that pull nitrogen from the air to make proteins, of roots interacting with the soil, of plants capturing and storing carbon, and of the vast array of forages that contain the protein, fiber, and starch upon which livestock depend. Sure, we can stand in awe of forages and speak glowingly about them. It certainly seems like magic, in a poetic sense. But making this magic work for us is a challenge. We must develop the skills and knowledge to grow and harvest forages effectively and sustainably.This book offers a distillation of that knowledge to anyone interested in the modern concepts of grazing--and especially to the grazier who raises l...

The Urban Farmer: Growing Food for Profit on Leased and Borrowed Land By : Curtis Allen Stone ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : There are twenty million acres of lawns in North America. In their current form, these unproductive expanses of grass represent a significant financial and environmental cost. However, viewed through a different lens, they can also be seen as a tremendous source of opportunity. Access to land is a major barrier for many people who want to enter the agricultural sector, and urban and suburban yards have huge potential for would-be farmers wanting to become part of this growing movement.The Urban Farmer is a comprehensive, hands-on, practical manual to help you learn the techniques and business strategies you need to make a good living growing high-yield, high-value crops right in your own backyard (or someone else's). Major benefits include:Low capital investment and overhead costs Reduced need for expensive infrastru...

Managing Pasture: A Complete Guide to Building Healthy Pasture for Grass-Based Meat Dairy Animals By : Dale Strickler ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : The health and profitability of grass-based livestock begins with the food they eat. In Managing Pasture, author Dale Strickler guides farmers and ranchers through the practical and ideological considerations behind caring for the land as a key part of running a successful grass-based operation, from the profitability of replacing expensive grain feed with nutrient-rich native grasses to the benefits of ecologically-minded land management. In-depth examinations of the biology and benefits of grazing plants and different grazing strategies accompany detailed plans for paddock and fencing set-ups, livestock watering, and effective methods for dealing with common pasture problems throughout the seasons, from mud to drought. For readers invested in pasture improvement strategies that offer environmental benefi...

Storey's Guide to Raising Chickens: Breed Selection, Facilities, Feeding, Health Care, Managing Layers Meat Birds By : Gail Damerow ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : Households everywhere whether rural, suburban, or urban keep chickens, and the numbers continue to rise. This fully redesigned edition of the best-selling classic includes full-color photos and illustrations plus a larger trim size to ensure the next generation of farmers finds it just as appealing as ever. Likewise, updated information and expanded sections mean that tomorrow s farmers will also find this edition a valuable resource. In particular, new in-depth sections highlight FDA requirements and medication guidelines, natural health care, and recent scientific insights into chicken behavior and communication." Book Detail : Author : Gail Damerow Pages : 424 pages Publisher : Storey Publishing, LLC Language : eng ISBN-10 : 161212934X ISBN-13 : 9781612129341   Supportin...

Storey's Guide to Raising Pigs, 4th Edition: Care, Facilities, Management, Breeds By : Kelly Klober ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : Stressing the importance of sustainable and environmentally friendly farming practices, farmer Kelly Klober provides expert advice?on making any size hog operation more efficient and profitable in Storey?s Guide to Raising Pigs . ?The most comprehensive book available on the topic, this fourth edition features the most up-to-date practices, illustrated with color photography. Both beginners and experienced farmers will find all the information they need to select, house, care for, breed, and butcher pigs, along with marketing advice. Book Detail : Author : Kelly Klober Pages : 344 pages Publisher : Storey Publishing, LLC Language : ISBN-10 : 1635860423 ISBN-13 : 9781635860429   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*==...

Storey?s Guide to Keeping Honey Bees: Honey Production, Pollination, Health By : Malcolm T. Sanford ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : This trusted handbook is a must-have for novice and seasoned beekeepers alike. Now totally redesigned and featuring color photos and graphics, the second edition also includes up-to-date information on honey bee health. The go-to reference presents comprehensive yet accessible information on everything from planning hives and installing a colony to preventing disease and managing productive hives that will bear bountiful honey harvests year after year. Book Detail : Author : Malcolm T. Sanford Pages : 224 pages Publisher : Storey Publishing, LLC Language : eng ISBN-10 : 1612129781 ISBN-13 : 9781612129785   Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc. Supporting : PC, Android, Apple, Ipad, Iphone, etc. ================*================  

Storey's Guide to Raising Dairy Goats: Breed Selection, Feeding, Fencing, Health Care, Dairying, Marketing By : Jerry Belanger ↑↑ READ BOOK NOW ↑↑   ↑↑ Download BOOK NOW ↑↑   Book Synopsis : This best-selling handbook is packed with detailed information on housing, feeding, and fencing dairy goats. It?s been the trusted resource on the topic for farmers and homesteaders since it was originally published in 1975, and the new edition ? completely updated and redesigned ? makes Storey?s Guide to Raising Dairy Goats more comprehensive and accessible than ever. In-depth sections explain every aspect of milking, including necessary equipment, proper hand-milking techniques, and handling and storing the milk. New color illustrations show each stage of kidding, and substantial chapters on dairy goat health and breeding include the most up-to-date research and practices. Book Detail : Author : Jerry Belanger Pages : 296 pages Publisher : Storey Publishing, LLC Language : eng ISBN-10 : 16121...

Empire of Cotton: A Global History By : Sven Beckert ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : The epic story of the rise and fall of the empire of cotton, its centrality to the world economy, and its making and remaking of global capitalism.Cotton is so ubiquitous as to be almost invisible, yet understanding its history is key to understanding the origins of modern capitalism. Sven Beckert?s rich, fascinating book tells the story of how, in a remarkably brief period, European entrepreneurs and powerful statesmen recast the world?s most significant manufacturing industry, combining imperial expansion and slave labor with new machines and wage workers to change the world. Here is the story of how, beginning well before the advent of machine production in the 1780s, these men captured ancient trades and skills in Asia, and combined them with the expropriation of lands in the Americas and the enslavement of African workers to crucially reshape the disparate...

The Fate of Food: What We'll Eat in a Bigger, Hotter, Smarter World By : Amanda Little ==>> READ BOOK NOW   ==>> DOWNLOAD BOOK NOW   Book Synopsis : In this fascinating look at the race to secure the global food supply, environmental journalist and professor Amanda Little tells the defining story of the sustainable food revolution as she weaves together stories from the world's most creative and controversial innovators on the front lines of food science, agriculture, and climate change. Climate models show that global crop production will decline every decade for the rest of this century due to drought, heat, and flooding. Water supplies are in jeopardy. Meanwhile, the world's population is expected to grow another 30 percent by midcentury. So how, really, will we feed nine billion people sustainably in the coming decades?Amanda Little, a professor at Vanderbilt University and an award-winning journalist, spent three years traveling through a dozen countries...